A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
Product Description
A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-comm… More >>
A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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Tags: Affiliate, Guide, Managers, Marketing, Merchants, Practical, Quick, Reference
As a new affiliate manager I am grateful to Geno for writing this book. He showed me the best practices for managing a successful, ethical and profitable affiliate program. Affiliate Marketing is a huge industry and having Geno’s book to help guide me is a necessity. I was floundering before I bought this book and now I’m not. Thank you Geno!
Rating: 5 / 5
Geno Prussakov has demonstrated that he has a clear understanding of the Affiliate Marketing Industry and the various communities therein. His vast knowledge can take both the uninitiated and the well-honed and add to their skill set. I found this book to be helpful, knowledgeable, and consistent with the trends of the marketplace and having a “lay of the land” focus in terms of what is out there in the affiliate marketing culture yet taking care of those who may not know all the terms, concepts, brands, and possibilities that exist in this field.
I would definitely include, if not mandate, A Practical Guide to Affiliate Marketing as a primer for anyone wishing to begin and continue in an online advertising endeavor. Thank you, Geno!!
Ian McKenzie
Rating: 5 / 5
This book is a must read for any merchant thinking of using affiliate marketing to promote their business. Whether you are thinking of hiring a manager or running a program of your own, this guide will give you some great ideas on how to gain the edge on your competitors. Having affiliates promoting your products can multiply your sales and this book provides many tips on how to acquire, motivate, and support your affiliates.
Rating: 5 / 5
Well-written and packed with comprehensive “in the trenches” experience, this book is excellent for anyone considering managing and running their own affiliate program.
What I like best about this book is Prussakov’s focus on operational details and how to avoid major mistakes in running an affiliate program. The author does a superb job of detailing many easy-to-make mistakes I’d overlooked entirely; this book provides a comprehensive checklist of many innovative techniques for recruiting, training and retaining affiliates.
The business-building tips (and focus on treating affiliates fairly) are much appreciated, and this book goes beyond the basics, providing a wealth of knowledge. Highly recommended!
To profits,
Ken Calhoun, President
DaytradingUniversity
TradingAffiliates dot com
Rating: 5 / 5
4 stars. I agree with Carsten’s review re: the lack of graphics. It is hard to attack this complex subject without any visual aids. However, the book does offer several good ideas for keeping affiliates motivated, which was the primary reason for my purchase. I was hoping for more specifics on working with ClickBank.
Ultimately, the book is a good read, but weak in those areas (no graphics, lack of ClickBank details). I would recommend downloading Harvey Segal’s free ebook if you are a CB affiliate or vendor:[...]
Rating: 4 / 5